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Make the decision before you spend the budget.

A business can survive a weak advertisement.

It can replace a poor creative.

It can redesign a landing page.

But a company that enters the wrong market, launches the wrong product, targets the wrong customer or builds its strategy around a false assumption can lose considerably more than a campaign budget.

That is why good marketing should begin before marketing.

Udjat Agency is a market research company in Egypt helping businesses understand markets, customers, competitors, demand, pricing, locations and commercial opportunities before committing major resources.

Our research can support decisions involving:

• Market entry
• Business expansion
• New product launches
• Brand positioning
• Customer segmentation
• Pricing
• Marketing strategy
• Location selection
• Competitor strategy
• New services
• B2B opportunities
• E-commerce
• Investment decisions
• Rebranding
• Advertising strategy

The purpose is not to produce a large presentation filled with charts.

The purpose is to reduce uncertainty around a real business decision.

Discuss your research question with Udjat

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What Does a Market Research Company in Egypt Do?

A market research company in Egypt collects and analyses information about a market so businesses can make better commercial decisions.

Depending on the problem, research may investigate:

Market size

How large is the opportunity?

Customers

Who actually buys—and why?

Competitors

Who already owns attention, distribution or trust?

Demand

What are people actively looking for?

Pricing

What is the market willing to pay?

Segments

Which customer groups behave differently?

Locations

Where is demand concentrated?

Positioning

What valuable space is still available in the customer’s mind?

Products

Which features, concepts or propositions matter?

Barriers

Why might a customer refuse to buy?

Market entry

What should a company understand before entering Egypt or expanding into another city or category?

Udjat connects research with its wider Marketing Services so the findings can move directly into strategy, branding, media, content, websites and commercial execution.

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Egypt Is a Large Market. That Does Not Mean It Is One Market.

One of the biggest mistakes in Egyptian market research is treating the country as a single customer segment.

Egypt contains enormous differences in:

• Income
• Geography
• Age
• Language
• Digital behaviour
• Distribution
• Education
• Price sensitivity
• Urbanisation
• Product access
• Purchase frequency
• Brand expectations
• Decision-making behaviour

Even within Greater Cairo, a customer in Sheikh Zayed may behave very differently from a customer in Nasr City, Faisal, New Cairo or Maadi.

The same applies across Alexandria, the Delta, Upper Egypt, Red Sea cities, industrial zones and emerging urban communities.

Market research exists to identify those differences before a company assumes they do not matter.

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Egypt Market Statistics Businesses Should Understand

110+ Million People

The International Monetary Fund currently lists Egypt’s population at approximately 110.058 million people.

That creates enormous potential scale—but market size should never be confused with addressable demand. A product may technically be available to millions while only a narrow segment has the need, purchasing power, access and motivation to buy it.

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4.6% Projected Real GDP Growth in 2026

The IMF’s July 2026 World Economic Outlook update projects Egyptian real GDP growth of approximately 4.6% for 2026, revised upward from its earlier forecast.

Growth creates opportunity.

It can also change:

• Category demand
• Competitive investment
• Consumer priorities
• Hiring
• B2B purchasing
• Market-entry attractiveness
• Pricing assumptions

Research should therefore be current rather than copied from a report produced several years ago.

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A $365+ Billion Economy

World Bank World Development Indicators place Egypt’s nominal GDP at approximately US$365.25 billion in 2025.

A market of that scale contains very different commercial environments.

A national FMCG launch, B2B software company, private clinic and industrial supplier should not use the same research design simply because all four operate in Egypt.

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13.2% Projected Consumer-Price Change

The IMF currently lists projected consumer-price change for Egypt in 2026 at approximately 13.2%.

That matters to market research.

Changes in prices can influence:

• Brand switching
• Pack sizes
• Product tiers
• Payment preferences
• Purchase frequency
• Promotions
• Value perception
• Customer priorities

Research conducted in a price-sensitive environment should investigate not only:

“Would you buy this?”

but:

“At what price, against which alternative, under what circumstances, and how often?”

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Why Market Research Matters More During Change

Egyptian companies operate in an environment where consumer behaviour, technology, investment, prices and competition can change quickly.

Government institutions themselves increasingly emphasize the quality of market and investment data.

In July 2026, Egypt’s General Authority for Investment and Free Zones (GAFI) announced work to improve foreign direct investment data and create a quarterly view of economic sectors showing indicators such as growth and profitability.

GAFI explicitly stated that stronger data helps support better economic decisions and more effective investment policy.

The same principle applies to an individual company.

Better decisions begin with better evidence.

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Udjat Market Research Services in Egypt

1. Market Sizing

Before entering a category, businesses should understand the scale of the opportunity.

Market sizing can investigate:

• Total market
• Addressable market
• Reachable segment
• Number of potential customers
• Category value
• Geographic concentration
• Growth signals
• Purchase frequency
• Competitive structure

Depending on available information, market sizing may combine:

• Government statistics
• Industry information
• Company data
• Interviews
• Surveys
• Search demand
• Digital signals
• Distribution evidence
• Financial assumptions

A responsible estimate also explains its assumptions.

False precision is not research.

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TAM, SAM and SOM

One useful market-sizing framework separates the opportunity into three levels.

TAM — Total Addressable Market

The theoretical total demand if the business could serve everyone in the category.

SAM — Serviceable Available Market

The portion of that market the company’s product, geography, model or capabilities can realistically serve.

SOM — Serviceable Obtainable Market

The portion the company could reasonably expect to compete for under realistic conditions.

For example:

Egypt may contain millions of businesses.

That does not mean millions are potential customers for an enterprise ERP product.

Filters might include:

Company size → Industry → Technology maturity → Budget → Geography → Current systems → Purchase readiness

The useful market becomes much more specific.

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2. Customer Research

Businesses sometimes know who buys without understanding why they buy.

Customer research explores questions such as:

• What problem triggered the search?
• What alternatives were considered?
• What nearly stopped the purchase?
• Who influences the decision?
• What evidence creates trust?
• Which features matter?
• Which features do not matter?
• How does price affect the decision?
• Where does the customer search?
• What language does the customer use?
• What happens before contacting the company?
• Why do customers choose competitors?
• Why do customers leave?

Those answers can influence:

Product → Positioning → Messaging → Pricing → Sales → Marketing

Udjat can connect research findings with its Branding services when the business needs to turn customer evidence into a stronger market position.

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3. Consumer Research in Egypt

Consumer research becomes particularly valuable for:

• FMCG
• Food and beverage
• Restaurants
• Retail
• Automotive
• Healthcare
• Education
• Beauty
• Fashion
• E-commerce
• Consumer technology
• Hospitality

Research may explore:

• Awareness
• Usage
• Purchase occasions
• Brand preference
• Decision criteria
• Price sensitivity
• Purchase channels
• Loyalty
• Switching
• Advertising recall
• Packaging
• Product concepts
• Satisfaction
• Customer experience

The exact methodology depends on the decision.

Not every question requires a national survey.

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4. B2B Market Research in Egypt

B2B research requires a different approach.

There may only be a few hundred—or even a few dozen—relevant potential buyers.

But each opportunity can carry substantial value.

B2B research may investigate:

• Target industries
• Company size
• Procurement structure
• Buying committees
• Decision-makers
• Existing suppliers
• Contract cycles
• Technical requirements
• Price expectations
• Tender behaviour
• Sales barriers
• Competitor relationships
• Technology adoption
• Geographic concentrations

Udjat’s dedicated B2B Marketing Agency in Egypt practice can turn this evidence into positioning, demand generation, content and sales-support strategies.

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5. Competitor Analysis

Competitor research should go much deeper than creating a table of logos.

A useful competitor analysis can examine:

Positioning

What does each competitor want to be known for?

Products and Services

Where do offerings overlap?

Pricing

Where is each company positioned?

Messaging

Which benefits appear repeatedly?

Search Visibility

Which companies appear when customers search?

Content

What questions or topics are competitors trying to own?

Paid Media

Which offers and propositions appear in advertising?

Customer Experience

How easy is it to enquire, buy or book?

Reviews

What do customers repeatedly praise or complain about?

Distribution

Where can the product be found?

Social Presence

How does each company communicate and build attention?

Proof

What makes competitors credible?

The objective is not to copy competitors.

It is to understand where the category has become crowded—and where a business can still be meaningfully different.

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Competitor Research Should Find White Space

Imagine five competitors all saying:

Premium quality

Best customer service

Innovative solutions

Competitive prices

The sixth company does not become distinctive by saying those claims louder.

Research should search for an important customer need that competitors do not own convincingly.

That can become strategic white space.

This is where market research begins feeding directly into brand strategy.

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6. Pricing Research

Pricing is one of the most commercially sensitive research questions.

Businesses often set prices using:

Cost + desired margin

or

Competitor price ± a percentage

Neither method fully answers what customers value.

Pricing research can explore:

• Current market prices
• Price tiers
• Competitor positioning
• Customer expectations
• Price sensitivity
• Perceived value
• Purchase thresholds
• Pack architecture
• Subscription preferences
• Bundling
• Discounts
• Premium potential

A lower price does not always create more demand.

Sometimes it weakens perceived quality.

Sometimes a higher price works—but only when the product gives customers a stronger reason to believe.

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7. Concept Testing

Before spending heavily on a product, campaign, packaging system or service concept, businesses can test how the intended audience responds.

Concept testing may evaluate:

• Relevance
• Clarity
• Appeal
• Distinctiveness
• Credibility
• Purchase intent
• Concerns
• Expected price
• Alternative concepts
• Message strength

Testing does not mean asking:

“Do you like this?”

People can like ideas they would never purchase.

Better questions investigate behaviour and trade-offs.

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8. Product Research

Product research can support companies developing:

• New products
• Product extensions
• New flavours
• New services
• Software
• SaaS products
• Packages
• Subscription models
• E-commerce products
• New automotive models
• Education programmes

Questions may include:

• Which problem is valuable enough to solve?
• Which features matter?
• What is unnecessary?
• What alternatives already exist?
• What creates hesitation?
• What would make customers switch?
• Which segment has the strongest need?

Research should happen before development becomes expensive.

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9. New Product Launch Research

A launch should not begin with:

“What should we post on Instagram?”

It should begin with:

• Who needs this?
• What problem does it solve?
• Why now?
• What alternatives exist?
• What should it cost?
• Where will customers discover it?
• What proof do they need?
• Which segments should launch first?
• What could stop adoption?

Only after those decisions does media planning become useful.

Udjat can connect research with Performance Marketing when the business is ready to test, launch and scale measurable demand.

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10. Market Entry Research in Egypt

International companies entering Egypt face a particularly important research challenge.

A product that performs well in another country may encounter different:

• Prices
• Regulations
• Competitors
• Language
• Distribution
• Payment behaviour
• Product expectations
• Customer service expectations
• Channels
• Cultural context

Market-entry research can investigate:

Market attractiveness

Is the opportunity worth pursuing?

Segment attractiveness

Which customers should be targeted first?

Competitive environment

Who already serves them?

Route to market

Direct sales, distributor, retailer, e-commerce, franchise or partnership?

Pricing

How should international pricing adapt?

Geography

Should the launch begin nationally or in selected cities?

Marketing

Which channels influence the target audience?

Localisation

What should change—and what should remain consistent?

Egypt’s official investment portal maintained by GAFI provides sector, geography and investment-opportunity information that can form part of secondary research for relevant projects.

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11. Market Expansion Research

Research is not only for foreign businesses entering Egypt.

An Egyptian company may need evidence before expanding:

Alexandria → Cairo

Cairo → Upper Egypt

Retail → E-commerce

B2C → B2B

One category → Another

Egypt → Saudi Arabia

Each expansion changes assumptions.

The customer who made the original business successful may not represent the next market.

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12. Location Research

Location can materially change demand.

For businesses such as:

• Clinics
• Restaurants
• Retail
• Schools
• Gyms
• Showrooms
• Service centres
• Pharmacies
• Coffee shops

a location decision can become one of the largest financial commitments the business makes.

Location research can consider:

• Catchment population
• Audience profile
• Competitor density
• Accessibility
• Search demand
• Nearby anchors
• Parking
• Traffic
• Commercial activity
• Pricing
• Brand fit
• Future development

Udjat currently maintains dedicated market intelligence pages covering Cairo, Giza and Alexandria, helping connect broader research with geographic marketing strategy.

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13. Surveys

Surveys are useful when a business needs structured answers from a defined group.

They can measure:

• Awareness
• Preferences
• Satisfaction
• Attitudes
• Purchase behaviour
• Brand perception
• Pricing
• Product use
• Demographics
• Intentions

But the quality of a survey depends heavily on:

• Sampling
• Questionnaire design
• Respondent quality
• Question order
• Wording
• Sample size
• Bias
• Analysis

A survey with 5,000 bad responses can be less useful than 300 well-selected responses.

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14. Customer Interviews

Interviews are particularly valuable when the business needs depth.

A conversation can uncover:

“I chose the competitor because…”

“I almost didn’t buy because…”

“We normally ask our finance director before…”

“I thought your service was designed for larger companies…”

Those details are difficult to discover through dashboards.

Customer interviews can support:

• Positioning
• Product development
• Journey mapping
• Sales
• Branding
• Content
• Pricing
• Customer experience

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15. Stakeholder Interviews

Customers are not the only useful source.

Depending on the project, Udjat may need to understand perspectives from:

• Founders
• Management
• Sales
• Customer service
• Distributors
• Retailers
• Partners
• Employees
• Subject-matter experts

Internal teams often hold valuable market knowledge.

They also frequently disagree.

Research helps separate repeated evidence from individual assumptions.

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Qualitative vs Quantitative Market Research

These methods answer different questions.

Qualitative Research	Quantitative Research
Explores why	Measures how much
Interviews	Surveys
Focused samples	Larger samples
Deep responses	Structured responses
Language and motivations	Frequencies and patterns
Useful for discovery	Useful for validation

A strong project may combine both.

For example:

Phase 1 — Interviews

Discover the major reasons customers choose a product.

Phase 2 — Survey

Measure how common those reasons are across a larger audience.

That is stronger than assuming either method answers every question.

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Primary vs Secondary Research

Primary Market Research

Information collected specifically for the current business question.

Examples:

• Surveys
• Interviews
• Observations
• Customer discussions
• Concept testing

Secondary Market Research

Existing information gathered from reliable sources.

Examples:

• CAPMAS
• GAFI
• Central Bank of Egypt
• Government ministries
• World Bank
• IMF
• Industry bodies
• Company publications
• Search data
• Public financial data

Good secondary research can prevent unnecessary primary research.

But existing data cannot always answer a highly specific customer question.

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Desk Research Is Not “Just Googling”

High-quality desk research requires evaluating:

Source → Date → Methodology → Definition → Geography → Sample → Relevance

Suppose two reports give different market sizes.

That does not automatically mean one is wrong.

One might measure:

Retail sales

while another measures:

Manufacturer revenue.

One may include:

informal trade

while another excludes it.

One might refer to:

Egypt

while another measures:

MENA.

A researcher should understand the definition before repeating the number.

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Market Research for Branding

Branding without market evidence can become a design exercise.

Research can identify:

• Category conventions
• Customer vocabulary
• Competitive claims
• Brand perception
• Trust signals
• Unmet needs
• Positioning opportunities

Those findings give the Udjat Branding team a stronger strategic foundation before naming, messaging and visual identity begin.

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Market Research for Performance Marketing

Performance data answers:

What happened?

Market research can help answer:

Why?

For example:

An advertisement receives clicks but few customers.

Advertising data shows the conversion problem.

Research may discover:

• Customers do not trust the offer.
• The price is misunderstood.
• Buyers need financing.
• The wrong segment is being targeted.
• Competitors provide a guarantee.
• A key feature is missing from the landing page.

Combining research with Udjat Performance Marketing allows campaign evidence and customer evidence to inform each other.

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Market Research for B2B Growth

B2B companies frequently rely too heavily on what the sales team already believes.

Sales knowledge is valuable.

It can also be shaped by the customers the company already has.

Research can investigate the customers the company doesn’t have yet.

That can reveal:

• New verticals
• New decision-makers
• New use cases
• New geographic markets
• Pricing opportunities
• Competitor weaknesses
• Sales barriers

For complex B2B growth, explore Udjat’s B2B Marketing services.

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Industry Market Research in Egypt

Udjat can adapt research around the commercial context of different industries.

Food & Beverage

Research can support category entry, flavours, packaging, pricing, consumption occasions, retail, distribution and new-product development.

Explore Udjat’s Food & Beverage Marketing expertise.

Healthcare

Research may investigate patient journeys, location demand, service perception, competitor positioning and responsible communication.

Explore Healthcare Marketing in Egypt.

Education

Research can evaluate parent priorities, programme demand, student motivations, competitors, fees and enrolment barriers.

Explore Education Marketing in Egypt.

Automotive

Research can investigate price bands, model consideration, ownership concerns, dealer experience, financing and after-sales expectations.

Explore Automotive Marketing in Egypt.

B2B

Research can map accounts, industries, decision-makers, procurement, competitors and commercial opportunities.

Explore B2B Marketing in Egypt.

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What Does a Market Research Project Include?

The exact scope should follow the decision.

A typical engagement may include:

1. Research Brief

Define:

• Business decision
• Questions
• Existing knowledge
• Target market
• Audience
• Constraints
• Deadline
• Required confidence

2. Research Design

Decide:

• What data is needed?
• Which methods should be used?
• Who should participate?
• Which sources are credible?
• How should information be analysed?

3. Secondary Research

Collect useful existing evidence.

4. Primary Research

Surveys, interviews or other agreed methods where required.

5. Analysis

Find patterns, differences, risks and opportunities.

6. Commercial Interpretation

Translate findings into decisions.

7. Recommendations

Define what the company should consider doing next.

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The Udjat Market Research Process

RESEARCH → UNDERSTAND → DECIDE → ACT

Step 1 — Define the Business Question

A project should begin with the decision.

Not the methodology.

Weak brief:

“We need market research.”

Better brief:

“Should we launch this product in Egypt at EGP X, and which customer segment should we target first?”

Now the research has a job.

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Step 2 — Audit Existing Evidence

Before collecting more information, Udjat reviews what the company already knows.

That may include:

• Sales
• CRM
• Website analytics
• Previous research
• Customer feedback
• Marketing performance
• Product data
• Sales-team insights

Sometimes the business owns valuable information it has never analysed properly.

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Step 3 — Build the Research Framework

Identify:

• Questions
• Variables
• Segments
• Sources
• Methodology
• Geographic scope

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Step 4 — Gather Evidence

Depending on scope:

• Secondary sources
• Surveys
• Interviews
• Competitor research
• Search evidence
• Digital research
• Internal information

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Step 5 — Analyse the Market

We look for:

• Patterns
• Differences
• Outliers
• Contradictions
• Segments
• Opportunities
• Risks

Research should not force the data to confirm management’s original idea.

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Step 6 — Translate Research Into Decisions

This is the most important stage.

Findings may influence:

• Launch / do not launch
• Target audience
• Product
• Positioning
• Price
• Location
• Channels
• Offer
• Messaging
• Marketing budget
• Website
• Sales strategy

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Step 7 — Connect Research to Execution

Udjat is not only a research provider.

Where required, research can flow directly into:

Marketing strategy

Branding

Performance marketing

B2B marketing

and other capabilities across Udjat’s 39-service ecosystem.

That reduces the gap between:

“What did the research find?”

and:

“What are we actually going to do?”

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What You Can Receive From a Market Research Project

Depending on scope, deliverables may include:

• Executive summary
• Market overview
• Market-sizing model
• Customer segments
• Personas
• Competitor landscape
• Competitor matrix
• Pricing analysis
• Customer insights
• Interview findings
• Survey analysis
• Demand indicators
• Opportunity map
• Risk analysis
• Positioning recommendations
• Market-entry recommendations
• Product recommendations
• Marketing implications
• Strategic priorities
• Supporting datasets

A 150-page report is not automatically more valuable than a 25-page report.

The quality of the decision matters more than the number of slides.

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What Udjat Will Not Do With Research

Invent certainty

A forecast is still a forecast.

Hide assumptions

Market estimates should explain how they were built.

Guarantee product success

Research reduces uncertainty. It cannot remove business risk.

Use irrelevant global numbers as Egyptian evidence

International trends can provide context but should not automatically be treated as Egyptian behaviour.

Recommend research that does not help a decision

Sometimes the company already has enough evidence to move forward.

More research is not automatically better.

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Market Research vs Marketing Research

The terms are often used interchangeably, but they can describe slightly different scopes.

Market Research

Primarily studies:

• Market
• Customer
• Demand
• Competition
• Pricing
• Opportunity

Marketing Research

Can extend further into:

• Advertising
• Campaigns
• Channels
• Messaging
• Brand performance
• Customer experience

Udjat can work across both when the research question requires it.

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Market Research vs Feasibility Study

They are also not identical.

A market research project investigates customers, demand, competition and commercial context.

A full feasibility study may additionally require:

• Technical feasibility
• Operational planning
• Financial modelling
• Legal analysis
• Investment requirements
• Cash-flow projections

Market research can therefore form an important part of a feasibility study without replacing specialist financial, technical or legal work.

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When Should a Company Conduct Market Research?

Research is particularly useful before:

Entering a new market

Launching a product

Opening a new location

Rebranding

Changing prices

Investing heavily in advertising

Developing software

Launching an e-commerce store

Entering a new customer segment

Expanding internationally

Making a major strategic investment

The larger the irreversible decision, the more valuable evidence can become.

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Research Before Advertising

A company preparing to spend EGP 5 million on customer acquisition should seriously ask whether a portion of the planning budget should first answer:

• Which segment matters?
• Which offer matters?
• Which competitor is strongest?
• Which message matters?
• Which objections matter?

Media can test many things.

But paying advertising platforms to discover every basic fact about your customer can become expensive.

Research reduces the number of assumptions entering the campaign.

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Research Before Building

This principle also applies to software.

Building features is expensive.

Researching whether customers need those features is considerably cheaper.

Before developing a new digital product, businesses should investigate:

• Problem
• User
• Alternatives
• Frequency
• Workflow
• Willingness to pay
• Adoption barriers

Udjat’s broader service ecosystem connects market evidence with websites, software, SaaS, e-commerce and other digital-product capabilities through Udjat Services.

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Why Choose Udjat as Your Market Research Company in Egypt?

Research Connected to Strategy

Findings can flow directly into the next commercial decision.

Egyptian Market Context

Research is interpreted through local geography, language, competition and buyer behaviour.

B2B + B2C Capability

The research model changes according to the market.

Research + Branding

Customer evidence can inform positioning and messaging.

Research + Performance

Campaign data and market evidence can strengthen each other.

Research + Technology

Product evidence can guide website, e-commerce, software and digital-product decisions.

Research + Multiple Industries

Udjat works across B2B, education, healthcare, automotive, food and beverage and other commercial environments.

Transparent Assumptions

Estimates should explain what is known, inferred and assumed.

Decision-Focused Reporting

A report should tell management what the findings mean.

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Market Research in Cairo

Cairo contains multiple distinct commercial environments.

Research may need to differentiate between:

• New Cairo
• Heliopolis
• Nasr City
• Maadi
• Downtown
• New Administrative Capital

Explore Udjat’s Digital Marketing Agency in Cairo market page.

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Market Research in Giza

Giza research may include very different markets such as:

• Sheikh Zayed
• 6th of October
• Smart Village
• Dokki
• Mohandessin
• Haram
• Faisal

Udjat maintains an office in 6th of October and a dedicated Marketing Agency in Giza market page.

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Market Research in Alexandria

Alexandria combines:

• Consumer markets
• Industry
• Logistics
• Education
• Healthcare
• Tourism
• Real estate
• Professional services

Explore Udjat’s Digital Marketing Agency in Alexandria page.

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How Much Does Market Research Cost in Egypt?

There is no responsible fixed market-research price without understanding the question.

Cost can depend on:

• Research objective
• Methodology
• Sample
• Audience accessibility
• Geographic scope
• Number of interviews
• Survey size
• Industry complexity
• Secondary data requirements
• Number of competitors
• Languages
• Fieldwork
• Analysis
• Deliverables
• Timeline

A national consumer study involving thousands of participants should not cost the same as twelve B2B executive interviews.

Udjat defines the business question first, then recommends a research scope appropriate to the decision.

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Market Research Company in Egypt: Quick Facts

Company: Udjat Agency

Market: Egypt

Service: Market Research

Research areas: Market sizing, customers, competitors, pricing, concept testing, surveys, interviews and market-entry evidence

Markets: B2B and B2C

Coverage: Cairo, Giza, Alexandria and national Egyptian projects; wider markets according to scope

Connected services: Marketing strategy, branding, performance marketing, content, websites, e-commerce and technology

Primary goal: Reduce uncertainty before an important business decision

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Frequently Asked Questions About Market Research in Egypt

What does a market research company in Egypt do?

A market research company collects and analyses evidence about customers, competitors, market size, demand, pricing and commercial opportunities to help businesses make better decisions.

Does Udjat provide market research in Egypt?

Yes. Market research is one of the core Marketing & Growth capabilities listed within Udjat’s service ecosystem. It can include market sizing, customer research, competitor analysis, pricing, concept testing, surveys, interviews and market-entry evidence.

What types of market research does Udjat provide?

Depending on the project, research can include market sizing, customer and audience research, competitor analysis, pricing analysis, interviews, surveys, concept testing, secondary research, market-entry research and opportunity analysis.

Can Udjat conduct B2B market research?

Yes. B2B research can focus on industries, accounts, decision-makers, buying committees, procurement, competitors, sales barriers and commercial opportunities.

Can Udjat conduct consumer research?

Yes. Consumer projects can investigate awareness, preference, purchase behaviour, pricing, product concepts, satisfaction, brand perceptions and customer journeys.

Can Udjat help an international company enter Egypt?

Yes. Research can support market-entry decisions involving opportunity, customer segments, competition, pricing, geography, localisation and route-to-market considerations.

Can market research tell me exactly how large my market is?

Sometimes strong data allows relatively precise estimates.

In other markets, estimates must be modelled from several sources.

Udjat distinguishes between verified information, estimates and assumptions rather than presenting false precision.

How many survey responses do I need?

There is no universal number.

Sample requirements depend on population size, segmentation, desired confidence, methodology and the decision being made.

Are surveys always necessary?

No.

Some questions can be answered through existing data, interviews, internal information or secondary research.

The method should follow the question.

Does Udjat conduct competitor research?

Yes. Competitor research can investigate positioning, products, pricing, messaging, digital visibility, customer experience, content, reviews and market presence.

Can market research help set prices?

Yes. Pricing research can provide evidence about competitor prices, customer expectations, price sensitivity, value perception and potential price architecture.

It should be combined with the company’s own economics and financial requirements.

Can Udjat test a product concept before launch?

Concept testing can be included when appropriate to the project.

The objective is to understand relevance, clarity, credibility, differentiation, objections and potential purchase behaviour before committing larger resources.

Is market research the same as a feasibility study?

No.

Market research primarily focuses on market demand, customers and competition. A full feasibility study may additionally require specialist financial, technical, operational and legal analysis.

How long does market research take?

Timing depends on methodology, sample, access to participants, geography, data availability and required analysis.

Udjat defines timing after understanding the project rather than promising one universal research period.

What happens after the research?

Findings can become inputs for strategy, branding, product development, pricing, performance marketing, websites, content or market entry.

Because Udjat provides these connected services, the same evidence can continue into execution when included within the project scope.

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Before Asking “How Do We Market It?”, Ask “Should We?”

The most expensive marketing mistake can happen before a campaign launches.

It can happen when the business assumes:

The customer wants it.

The price is right.

The market is large enough.

The competitor is weak.

The positioning is different.

The location will work.

The product solves the right problem.

Market research replaces some of those assumptions with evidence.

Not perfect certainty.

Better evidence.

Better decisions.

And a much stronger foundation for everything that happens next.

Start with the question your business needs answered.

Book a free meeting with Udjat or explore the full Udjat Marketing & Growth system.

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Sources

International Monetary Fund — Egypt Country Data

The IMF’s current Egypt country profile reports a population of approximately 110.058 million, projected 4.6% real GDP growth in 2026, and projected consumer-price change of approximately 13.2%.

International Monetary Fund — July 2026 World Economic Outlook Update

The IMF’s July 2026 update revised Egypt’s 2026 growth expectation upward to approximately 4.6%.

World Bank — World Development Indicators

World Bank data places Egypt’s 2025 nominal GDP at approximately US$365.25 billion.

General Authority for Investment and Free Zones — GAFI

GAFI’s July 2026 investment-data initiative describes plans to strengthen company and FDI data and provide quarterly insight into sectors with stronger growth and profitability indicators.

General Authority for Investment and Free Zones — Invest in Egypt

Egypt’s official investment portal provides sector, geographic, regulatory and investment-opportunity information relevant to market-entry and secondary research.