Udjat is an all-in-one agency providing marketing, branding, SEO, social media, content, website development, mobile applications, software solutions, ERP and CRM work, management, support, and related business consulting. The exact mix is selected around the client’s goals rather than forcing every business into the same package.

Udjat works across both marketing and technology. A client can hire Udjat for a focused service, such as SEO or branding, or for a connected project involving marketing, websites, mobile apps, software, automation, and ongoing support.

Udjat can work with startups, SMEs, established businesses, franchises, e-commerce brands, professional services, restaurants, real estate companies, healthcare businesses, technology companies, and other organizations. Suitability depends on the objective, required expertise, timeline, and available resources.

Yes. The strategy and scope can be adjusted to the business stage, goals, and available budget. For early-stage businesses, Udjat usually recommends prioritizing the highest-impact foundations and channels instead of trying to launch everything at once.

Yes. Udjat can support larger organizations through dedicated projects, recurring marketing work, development engagements, campaigns, and collaboration with internal departments. Governance, approvals, security, documentation, and reporting requirements should be defined during scoping.

No. Udjat can collaborate with clients in Egypt and other markets. Meetings, project management, reviews, and delivery can be handled remotely, while in-person availability can be confirmed during booking.

Yes. Udjat can act as the primary delivery team or work alongside internal marketing, sales, product, management, design, or technology teams. Clear responsibilities and approval owners are agreed before execution.

You do not need to diagnose the solution before contacting Udjat. Start with the business problem, target, deadline, current situation, and available assets. The discovery meeting is used to identify the most appropriate service or combination of services.

Book a free meeting through the website or contact the team with a short description of your project. Select the relevant service, provide your information, and share the main objective so the right team can prepare for the discussion.

Udjat offers a free initial meeting to understand the project, discuss the goal, and identify the appropriate next step. Detailed audits, research, workshops, or strategy documents may be quoted separately when they require substantial specialist work.

Prepare your business overview, target audience, main challenge, desired result, current marketing or technology setup, approximate timing, available budget range, competitors, and any existing files. Incomplete information is acceptable; the discovery process can identify what is missing.

An NDA can be discussed when confidential business, product, financial, customer, or technical information must be shared. The required terms should be reviewed and agreed by both parties before sensitive material is exchanged.

Udjat can review the current brand, marketing channels, website, SEO, advertising, customer journey, software, or project documentation. The depth of the audit depends on the service and may range from an initial review to a paid detailed assessment.

Yes. Udjat can work from an existing brief and will validate the objectives, assumptions, audience, requirements, dependencies, and success criteria before confirming the scope.

Yes. When the idea is clear but the requirements are not, Udjat can facilitate discovery and turn the business need into a structured marketing, branding, website, application, software, or campaign brief.

The team reviews the requirements and prepares the recommended scope, deliverables, assumptions, timeline, pricing approach, responsibilities, and next steps. A project begins after the commercial and operational terms are approved.

Pricing depends on the required expertise, estimated working hours, deliverables, complexity, urgency, media or production requirements, and level of ongoing support. Udjat does not use one fixed price for every business because the required work can differ significantly.

Some clearly defined services may be packaged, but Udjat also uses a flexible hours-based model. This allows clients to purchase the work they actually need instead of paying for activities that do not support their goals.

The agreed scope is translated into specialist working hours. Hours can be allocated across eligible marketing or digital activities according to the approved plan, tracked through the project workflow, and refilled or extended when additional work is requested.

A fixed project price may be possible when the requirements, deliverables, revision limits, responsibilities, and assumptions are clear. Projects with changing requirements may be better suited to phases, time-based billing, or a managed retainer.

The proposal should state what is included and excluded. Advertising spend, hosting, domains, paid plugins, stock assets, influencers, printing, production locations, actors, travel, licenses, platform fees, and other third-party costs may be separate.

Normally, media spend and agency management fees are treated separately so the client can clearly see how much is paid to advertising platforms and how much covers strategy, creative, setup, monitoring, and optimization. The proposal confirms the arrangement.

Yes, when the client requests additional deliverables, priorities change, new technical requirements appear, or assumptions prove incorrect. Any material change should be documented and approved before the extra work begins.

Payment milestones depend on the engagement type. A project may use an advance and milestone payments, while recurring work may be invoiced monthly or through agreed hours. The proposal and contract define the exact schedule.

Tax treatment depends on the invoicing entity, service, and applicable jurisdiction. The commercial proposal or invoice should clearly show whether taxes are included or added.

Pause, cancellation, notice, completed work, committed third-party costs, unused hours, handover, and refund terms depend on the signed agreement. Review these terms before approval and discuss any special requirements during contracting.

The timeline depends on scope, complexity, client response time, approvals, dependencies, and team availability. A focused campaign or landing page may be faster than a brand identity, website, mobile application, or custom software platform.

Start dates depend on the required team and current production schedule. Urgent work can be discussed, but feasibility should be confirmed before committing to a deadline.

Udjat provides account management for applicable engagements so the client has a clear point of contact for coordination, follow-up, priorities, approvals, and communication.

Projects can be organized through Udjat’s workflow and CRM environment, supported by status updates, task tracking, meetings, shared files, and agreed reporting. The exact tools depend on the engagement.

Meeting frequency depends on project pace and complexity. Common options include kickoff meetings, weekly or biweekly check-ins, milestone reviews, campaign reviews, and monthly performance meetings.

The client should identify one primary decision-maker and any specialist reviewers. Too many uncoordinated approval paths can delay the work and create contradictory feedback.

Revision rounds and feedback windows are defined in the scope. Feedback should be consolidated, specific, and connected to the approved objective. New directions or deliverables may require a change request.

Possibly, depending on capacity, scope, review speed, and external dependencies. A rush timeline may require a reduced scope, faster client approvals, additional resources, or adjusted pricing.

Common delays include missing content, late approvals, unclear requirements, changing decision-makers, unavailable access, third-party platform issues, legal reviews, delayed payments, and new requests introduced after approval.

Yes. A strategy can cover the market, competitors, audience segments, positioning, objectives, customer journey, channel roles, content direction, campaigns, budget priorities, KPIs, and implementation roadmap.

Yes. Udjat can create an audit, strategy, launch plan, campaign plan, or marketing roadmap as a standalone engagement. The client can implement it internally or request execution support.

Yes. Udjat can assess the strategy, channel mix, audience targeting, content, advertising, conversion path, tracking, reporting, and alignment with commercial goals.

Yes. Launch support can include research, positioning, naming, branding, campaign planning, content, media, landing pages, websites, events, sales materials, and measurement.

Yes. Udjat can define practical audience segments using business data, interviews, market research, search behavior, channel insights, and customer journey analysis.

Yes. The funnel can connect awareness, education, trust, conversion, follow-up, retention, loyalty, and referral activities across marketing, sales, websites, CRM, WhatsApp, email, and advertising.

Yes. The team can review the value proposition, audience relevance, proof, pricing presentation, call to action, objections, landing page, and creative direction.

Business consulting may be available for eligible clients and can support planning, positioning, customer experience, processes, digital transformation, growth priorities, and related commercial decisions.

Yes. Campaign engagements can be created for launches, seasons, events, promotions, lead generation, awareness, recruitment, product releases, or other defined objectives.

The right platforms depend on the audience, product, content format, sales cycle, geography, and objective. Udjat recommends channels based on customer behavior rather than trying to maintain every platform.

Depending on scope, management can include strategy, content pillars, calendars, copywriting, design, short-form video, publishing, community management, campaign coordination, reporting, and optimization.

Yes. Udjat can create copy, static designs, carousels, motion graphics, reels, video concepts, photography, UGC direction, and other assets included in the approved scope.

Community management can be included. Response rules, tone, working hours, escalation paths, customer service responsibilities, and access should be agreed before launch.

Yes. Organic social media and paid campaigns can be managed together so the creative, audience, retargeting, landing pages, and reporting support one strategy.

Yes. Content can be produced in Arabic, English, Egyptian Arabic, Modern Standard Arabic, or bilingual formats according to the audience and platform.

Email marketing can include strategy, audience segmentation, campaign planning, copywriting, design, automation, newsletters, lead nurturing, reporting, and platform coordination.

WhatsApp marketing can include campaign planning, compliant audience workflows, message creation, segmentation, automation, lead follow-up, and integration with the wider customer journey.

No responsible agency should guarantee artificial follower or engagement numbers. Udjat can define growth targets and improve content, distribution, community, and advertising, but real results depend on the market, offer, budget, and audience response.

Yes. Influencer or creator work can include strategy, selection criteria, outreach, briefing, content requirements, usage rights, campaign coordination, and reporting. Creator fees are normally separate unless included in the proposal.

SEO scope can include audits, technical optimization, keyword and intent research, content strategy, on-page SEO, internal linking, local SEO, authority development, reporting, and coordination with developers.

SEO is a long-term growth channel. Technical improvements and indexing changes may appear earlier, while competitive rankings and meaningful organic growth usually require consistent work over several months.

No ethical SEO provider can guarantee a permanent number-one ranking because search results depend on competition, algorithms, location, intent, website quality, authority, and many external factors.

Yes. Local SEO can include Google Business Profile optimization, category and service alignment, location pages, local content, reviews strategy, citations, map visibility, and local conversion tracking.

Yes. Udjat can identify issues involving crawling, indexing, speed, mobile usability, structured data, internal links, duplicate content, redirects, site architecture, and other technical areas. Implementation access must be agreed.

Yes. SEO content can include service pages, category pages, location pages, blog articles, cornerstone guides, comparison pages, FAQs, and content clusters designed around user intent.

Udjat can investigate technical changes, content quality, lost rankings, indexing, migrations, penalties, competition, analytics errors, and algorithm-related patterns. Recovery cannot be guaranteed, but the team can create a prioritized action plan.

Generative Engine Optimization focuses on making a brand’s information clear, authoritative, structured, and useful for AI-assisted search and answer platforms. It complements strong SEO, content quality, entity signals, and technical accessibility.

Yes. Arabic SEO requires appropriate keyword research, language quality, search intent, content structure, technical setup, and localization. Arabic and English strategies can be managed separately or together.

Yes. Reporting can cover visibility, rankings, organic traffic, conversions, technical health, content progress, completed work, opportunities, and next priorities. The final KPI set should match the business objective.

Depending on the market and objective, Udjat can manage platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant media channels.

The starting budget depends on the audience size, geography, competition, objective, expected conversion rate, sales value, creative testing needs, and learning period. The budget should be large enough to produce useful data without exceeding the business’s risk level.

A client-owned payment method and advertising account is often the clearest setup, but the final arrangement depends on the project. The proposal should distinguish platform spend from Udjat’s management and production fees.

Yes. Campaign creative can include concepts, copy, static designs, carousels, motion, video, UGC, landing-page messaging, and testing variations according to scope.

Yes. Udjat can audit the account structure, tracking, audiences, creative, offers, landing pages, lead quality, budget allocation, and optimization history before recommending changes.

The correct metrics depend on the objective. They may include qualified leads, purchases, revenue, conversion rate, cost per acquisition, ROAS, lead quality, booked meetings, pipeline, or other commercially relevant outcomes.

No agency can responsibly guarantee an exact result without controlling the market, offer, sales team, website, pricing, competition, and customer behavior. Udjat can define targets, test systematically, and optimize toward the agreed business outcome.

Yes. Udjat can design and develop campaign landing pages, forms, tracking, thank-you pages, WhatsApp paths, booking experiences, and conversion-focused content.

Ownership and access should be stated in the agreement. Client-owned core accounts are generally preferable for continuity, while Udjat receives the permissions needed to manage and optimize the campaigns.

Branding can include research, positioning, audience definition, brand strategy, naming, messaging, logo design, visual identity, typography, color, brand applications, and guidelines. The scope depends on what the business already has.

Yes. Udjat can support the journey from concept and positioning through naming, identity, launch assets, website, campaign, and ongoing brand management.

Yes. A rebrand can preserve valuable recognition while improving positioning, messaging, identity, consistency, architecture, and relevance. The reason for the change should be clear before design begins.

Naming, taglines, messaging systems, and verbal identity can be included. Trademark and legal availability checks require appropriate legal specialists and are separate from creative exploration unless stated otherwise.

The number of concepts, routes, presentations, and revision rounds depends on the proposal. Udjat focuses on strategically relevant directions rather than producing many random options.

Guidelines can be included and may cover logo use, colors, typography, imagery, layouts, tone of voice, digital applications, social media, print, and other relevant touchpoints.

Yes. Udjat can create company profiles, investor pitch decks, sales presentations, partnership proposals, board presentations, media kits, and other business materials.

Packaging, menus, brochures, stationery, signage, event materials, and other print assets can be included. Printing, samples, production, and supplier coordination should be scoped separately.

Yes. Editable social, presentation, document, or marketing templates can be created in an agreed format. The required software, font licensing, and level of flexibility should be confirmed.

Ownership and usage rights are defined in the agreement and typically transfer according to the approved commercial terms after full payment. Third-party fonts, stock assets, and licensed materials remain subject to their original licenses.

Yes. Udjat can create content strategies, calendars, campaign copy, website copy, articles, scripts, captions, email copy, ad copy, sales content, and thought-leadership materials.

Yes. Reels and short-form video services can include concepts, scripts, shot lists, filming, editing, motion graphics, captions, covers, platform formatting, and content variations.

Yes. Video production can include planning, creative direction, scripts, crew, equipment, filming, editing, sound, color, motion, and delivery. Locations, actors, travel, permits, and specialized equipment may be separate.

Yes. Udjat can plan and produce product, food, lifestyle, corporate, team, location, campaign, and social media photography according to the approved creative direction.

Yes. UGC work can include concept development, creator selection, briefs, scripts, production guidelines, review, editing, usage rights, and campaign coordination.

These are included only when stated in the proposal. Talent fees, usage duration, exclusivity, locations, permits, styling, makeup, props, travel, and production expenses should be itemized.

Paid-media usage depends on the agreed rights for the production, music, actors, creators, stock material, and locations. The intended channels, countries, duration, and usage should be defined before production.

Yes. Udjat can review existing footage and provide editing, color, sound, motion, subtitles, resizing, cutdowns, and platform adaptations if the material is technically usable and legally cleared.

Revision rounds depend on scope. Feedback should be consolidated and submitted within the agreed review period. Reshoots, new concepts, new scripts, or changed objectives may require additional work.

Udjat can build corporate websites, service websites, landing pages, e-commerce stores, directories, portals, booking websites, membership experiences, campaign websites, and custom web applications.

The platform is selected according to requirements, budget, integrations, scalability, editorial needs, security, and maintenance. Options may include WordPress, WooCommerce, Shopify, or custom development.

Yes. Udjat can improve the strategy, user experience, visual design, content, speed, mobile experience, conversion, SEO structure, technology, and administration workflow.

Yes. E-commerce scope can include product structure, design, store development, payments, shipping, coupons, customer accounts, tracking, integrations, SEO, and conversion optimization.

Yes. Responsive behavior should be planned and tested across common screen sizes. Any special device, kiosk, browser, or accessibility requirement should be stated during discovery.

Yes. Website copywriting, page architecture, SEO content, product content, FAQs, calls to action, and content migration can be included.

A website can be built with SEO-friendly structure and technical foundations, but ongoing SEO strategy, content production, authority development, and reporting are separate unless included in the scope.

Hosting, domains, email, SSL, backups, security, and infrastructure can be advised, arranged, or managed depending on the project. Ownership, renewal responsibility, and provider access should remain clearly documented.

Yes, subject to the platform’s API quality, documentation, access, security, limitations, and testing environment. Third-party fees and unsupported behavior are outside Udjat’s control.

Where the selected platform supports content management, Udjat can provide an administrative interface and training or documentation. Complex custom functionality may still require technical support.

Yes. Management and support can include updates, backups, monitoring, security, fixes, content changes, performance improvements, hosting coordination, and development enhancements according to an agreed plan.

Yes. Mobile application services can include discovery, requirements, UX/UI, technical architecture, development, APIs, testing, deployment support, and maintenance.

Udjat can recommend native or cross-platform development according to performance, features, budget, timeline, maintenance, and device requirements.

Yes. Custom software can include portals, dashboards, workflow systems, booking platforms, marketplaces, internal tools, customer platforms, automation, and other web-based solutions.

ERP and CRM work can include requirements analysis, configuration, custom modules, integrations, migration, permissions, reporting, training, and support. The correct solution depends on the business process.

Yes, when the current systems provide suitable APIs, database access, export methods, or integration options. Technical discovery is required to assess feasibility, security, data quality, and limitations.

Udjat can use discovery sessions, process mapping, user roles, user stories, prototypes, technical analysis, acceptance criteria, and phased planning to define the product before development.

Source-code ownership, repository access, licenses, third-party components, deployment credentials, and handover terms are defined in the contract. The arrangement can vary by product and commercial model.

Testing can include functional, responsive, usability, integration, permission, performance, regression, and acceptance testing. Specialized security or load testing may require additional scope.

Udjat can support store preparation and submission. The client normally needs appropriate developer accounts, legal information, privacy documents, assets, and compliance with store policies. Approval remains controlled by the platforms.

Yes. Post-launch support can include monitoring, fixes, updates, infrastructure, backups, security, compatibility, enhancements, and new releases under an agreed support plan.

Udjat can commit to agreed deliverables, processes, reporting, testing, and professional execution. Exact revenue, ranking, reach, ROAS, sales, or lead outcomes cannot be guaranteed because they depend on market conditions and factors outside the agency’s control.

Reporting can include completed work, channel performance, traffic, leads, conversions, costs, rankings, engagement, creative learnings, technical progress, issues, and next actions. The dashboard and KPI set depend on the engagement.

Reporting frequency can be weekly, monthly, by milestone, or aligned with campaign cycles. High-frequency operational updates and formal performance reports may be handled separately.

Access arrangements should be agreed at kickoff. Client-owned advertising, analytics, domain, hosting, email, social, repository, and platform accounts are generally best for continuity, with Udjat receiving the permissions needed to work.

Ownership, editable files, source code, licenses, access, usage rights, and transfer conditions are defined in the proposal and contract. Final transfer usually depends on completion of the agreed payments.

Editable files can be included when stated in the scope. Some files may rely on licensed fonts, stock assets, plugins, templates, software, or third-party materials that remain subject to their original terms.

Project access should be limited to relevant team members and managed through appropriate accounts, permissions, and workflows. Additional confidentiality, data-processing, security, or NDA requirements should be agreed before work begins.

Yes, subject to technical review and agreement. Requirements involving personal data, regulated industries, hosting locations, access logs, encryption, backups, penetration testing, or compliance should be identified during discovery.

Training can be included for website administration, software workflows, CRM or ERP use, reporting dashboards, content templates, brand systems, or other delivered tools.

Support can include warranty fixes, maintenance, monitoring, content updates, campaign optimization, hosting coordination, software enhancements, reporting, and ongoing account management. Coverage depends on the support agreement.

A bug is delivered functionality that does not behave according to the approved requirement. A new feature, changed rule, expanded workflow, new integration, or redesigned behavior is additional scope.

Contact the assigned account manager or approved support channel with the issue, urgency, evidence, affected users, and business impact. Response and resolution expectations depend on the support plan and service level.