A fixed list of activities
Simple to display, but often disconnected from the business’s real stage and changing priorities.
- Same structure for different businesses
- Activity can matter more than outcome
- Changes may fall outside the package
Udjat pricing is built around scoped working hours—not rigid marketing packages filled with activities that may not serve your objective.
Why hours instead of fixed packages?
One company may need strategy and positioning before campaigns. Another needs content and media. A third needs technical SEO, landing pages and conversion tracking.
A fixed package can force the wrong work into the month. Udjat estimates the capacity required for the agreed priorities, then directs approved hours toward the work that creates the most value.
Simple to display, but often disconnected from the business’s real stage and changing priorities.
Hours are scoped around the strategy and allocated to the specialists and priorities the engagement needs.
How Udjat pricing works
No public rate can accurately price an undefined problem. Udjat first clarifies scope, then estimates the work and confirms the commercial terms before delivery.
Discuss objectives, market, urgency, existing assets, constraints and the decision the work must support.
Define deliverables, roles, assumptions, dependencies, approval points and work that is explicitly outside scope.
Calculate the expected specialist hours, timeline and commercial terms required for the approved priorities.
Assign hours through the workflow, track usage and review priorities before additional capacity is approved.
What hours can support
The hour mix depends on the approved scope. Strategy and specialist tasks are not interchangeable by assumption; Udjat confirms the required team and allocation in the estimate.
Audits, positioning, journeys, channel planning and roadmaps.
Content, social, paid media, SEO, local visibility and optimisation.
Identity, design, copy, campaigns, photography and video scope.
UX, websites, e-commerce, development, tracking and support.
Pricing clarity before work begins
What is included, what is not, what the client supplies and which dependencies can affect delivery.
The expected capacity and specialist roles required—not merely one unexplained total.
Phases, priorities, approval points and the conditions needed to keep the schedule moving.
Currency, taxes, payment schedule, validity, refill rules and any third-party costs.
How approved hours are assigned, recorded, reviewed and discussed before capacity changes.
How new requests, revised assumptions or additional deliverables affect hours and timing.
Transparent pricing comparison
The comparison explains pricing models commonly used in the agency market. It does not claim that every other agency works in exactly the same way.
| Decision point | Typical fixed agency package | Udjat flexible hours model |
|---|---|---|
| What you buy | A predefined monthly list of posts, campaigns or activities. | ✓Approved capacity aligned to the current roadmap and scope. |
| Business fit | The same tier may be sold to companies with very different priorities. | ✓Hours and specialist mix are estimated around the specific challenge. |
| Unused activities | Included deliverables may still be produced even when another priority matters more. | ✓Approved capacity can be directed toward the work currently prioritised. |
| Scope changes | Requests outside the package often become separate add-ons. | ✓The impact on hours, timing and specialists is explained before approval. |
| Cost visibility | A package total may not show how capacity is distributed. | ✓The estimate documents scope, expected hours, roles, assumptions and exclusions. |
| Specialist access | Access is limited to the services listed in the purchased tier. | ✓The required capability mix can be scoped across strategy, creative, marketing and technology. |
| Reporting | Reporting may focus on completing the contracted activity list. | ✓Usage and performance are reviewed to guide the next allocation decision. |
| Refill or renewal | Renew the same package or move to another predefined tier. | ✓Review remaining priorities and approve the capacity the next cycle needs. |
Udjat’s benefit: flexibility does not mean open-ended billing. Work still follows an approved scope, estimated hours, ownership, usage records and change control.
Transparent pricing comparison
This compares common agency pricing models without claiming every competitor operates identically.
| Decision point | Typical fixed package | Udjat flexible hours |
|---|---|---|
| What you buy | A predefined monthly list of activities. | ✓Approved capacity aligned to the roadmap. |
| Business fit | The same tier may serve very different companies. | ✓Hours and specialists fit the specific challenge. |
| Unused activities | Included outputs may continue even when priorities change. | ✓Capacity follows the currently approved priority. |
| Scope changes | Requests outside the list become add-ons. | ✓Impact on hours and timing is explained before approval. |
| Cost visibility | One total may hide how capacity is distributed. | ✓Scope, hours, roles, assumptions and exclusions are documented. |
| Specialist access | Limited to services included in the purchased tier. | ✓Capability mix can span strategy, creative, marketing and technology. |
| Reporting | May focus on completion of contracted activities. | ✓Usage and performance guide the next allocation. |
| Renewal | Renew the same package or choose another tier. | ✓Review priorities and approve the next capacity requirement. |
Udjat’s benefit: flexibility does not mean open-ended billing. Work follows an approved scope, estimated hours, usage records and change control.
Frequently asked questions
Udjat does not use one fixed price list for every engagement because scope, specialist mix, timeline and complexity differ. Pricing is confirmed through a written estimate after discovery.
It is approved working capacity that can be allocated to the agreed activities and specialists. The estimate explains the scope, expected hours, assumptions and commercial terms.
Priorities can be reviewed, but changes may affect hours, dependencies, deadlines and required specialists. Udjat documents the impact before proceeding.
Only when explicitly stated. Media spend, software, hosting, licences, production expenses, travel and other third-party costs should be listed separately in the estimate.
Approved work is assigned through Udjat’s workflow and usage is reviewed against the scope. The reporting cadence and level of detail are confirmed during onboarding.
No. This page describes Udjat Agency for Egypt and international markets. Udjat Agency Dubai is a distinct GCC-focused company and provides its own commercial proposals.
Start with the problem, not a package
Share the objective, current situation, required services, target market and timing. Udjat will recommend the right scope and prepare a clear estimate.
Schedule a free estimation meeting ↗