It is quite clear that to be continually successful in the fast changing face of business, one has to understand the customers and meet their needs. For that purpose there…
knowing the position of your company is very important in ensuring success. The TOWS Matrix is a particularly strong tool for ascertaining a company’s internal and external advantages and threats.…
Bridging the gaps for business; It is an area of research that has been found to fit into the business development strategy planning process very well. At Udjat Agency, we…
IntroductionMarketing is an art and a science that requires understanding both the product/ service, and customer. Of all the methods used by marketers to communicate the value the organization…
The knowledge of the customer interactions sequences is becoming vital to link the business with its target consumers. Among the oldest models still in use is the AIDA model in…
In today's rapidly changing business environment, the vast majority of companies have adopted remote working. It has become a part of business, not just a mere trend that was accelerated…
Blue Ocean Vs. Red Ocean Vs. Purple OceanIntroductionIn this dynamic world of marketing, the concept of "Oceans" has become an important framework. This framework helps in understanding competitive strategies.…
SIVA ModelIntroductionIn today's business world, knowing what customers want and like is key to staying ahead. For years, marketers have relied on the classic 4P's model (Product, Price, Place…
marketing funnelThe marketing funnel is a powerful tool that helps businesses understand and navigate the customer journey. At Udjat Agency, we believe that mastering the intricacies of the marketing funnel…
Many people think of Pinterest as just an image-sharing platform, but there's so much more to it. Pinterest operates like a visual search engine, similar to Google. This means you…
As a content creator, it's crucial to stay updated on Google's search engine algorithms changes. After all, ranking well on the top search engine can greatly impact your visibility and…
Focus on Keywords Reflecting Purchase IntentIn the competitive landscape of B2B marketing, focusing on keywords that reflect purchase intent is essential. By choosing specific phrases that potential customers are…