Udjat Agency

How to Create Ads on Snapchat: A Step-by-Step Guide for High-Converting Campaigns

Noura El Qassemi

Estimated reading time: 5 minutes

If you’re not running ads on Snapchat in 2026, you’re leaving serious money on the table.

Snapchat isn’t just for Gen Z selfies and dog-face filters anymore — it’s become a high-impact marketing channel for brands aiming to drive real engagement, especially with younger audiences. As a top-tier Snapchat marketing agency, we’ve helped brands like Udjat Agency crack the code and create Snapchat campaigns that generate clicks, leads, and conversions at scale.

Want in? Good. This guide will walk you through exactly how to create ads on Snapchat, build your first campaign, and optimize it for performance like the pros do.

Let’s dive in.

Table of contents



Why Snapchat Advertising Still Works in 2026

Many brands overlook Snapchat, thinking it’s outdated or too niche. But here’s the truth:

Snapchat offers an underpriced ad environment with room to stand out. Unlike the overcrowded spaces of Facebook and Instagram, Snapchat still rewards creativity and clever targeting.

Step 1: Create a Snapchat Business Account

To run ads on Snapchat, you need a Snapchat Business account. It’s fast and free.

Here’s how:

  1. Go to Snapchat Business Manager
  2. Click “Create an Account”
  3. Fill out your business name, email, and country
  4. Verify via email and log in

Once inside, you’ll get access to:

Step 2: Understand the Snapchat Ad Formats

Snapchat isn’t one-size-fits-all. It offers several ad formats, and picking the right one is key to success.

Here are your options:

Pro tip: For performance-based campaigns, start with Single Image or Video Ads, and A/B test from there.

Step 3: Install the Snapchat Pixel

Before spending a single dollar, set up the Snap Pixel.

Why? Because it allows you to:

How to install the Snap Pixel:

  1. Go to Events Manager inside Ads Manager
  2. Click “New Event Source” → “Web”
  3. Create Pixel
  4. Add it to your website manually or via integrations (Shopify, Google Tag Manager, etc.)

Now you can track everything from ad clicks to checkouts.

Step 4: Build a Targeted Snapchat Audience

This is where most advertisers go wrong — bad targeting = wasted ad spend.

Snapchat gives you smart tools to define your ideal user:

Udjat Agency often creates stacked audiences combining behavior, lookalikes, and geo-targeting for higher intent.

Step 5: Create a High-Converting Snapchat Ad

This is where the magic happens. Your ad needs to stop the scroll and drive immediate action.

Follow these tips:

Here’s a proven formula:

Problem → Quick Visual → Product as Hero → Call-To-Action

Use Snapchat’s built-in Creative Library or third-party tools like Canva and InVideo to build polished, scroll-stopping content.

Step 6: Launch Your Campaign in Snapchat Ads Manager

Now it’s go time.

  1. Log in to Ads Manager
  2. Click “Create Ads”
  3. Choose “Instant Create” for beginners or “Advanced Create” for full control
  4. Select your objective (Website visits, App installs, Conversions, etc.)
  5. Upload your ad creative
  6. Set your daily budget, schedule, and bid strategy
  7. Review and launch

We suggest starting with $20–$50/day for 3–5 days to gather initial data.

Reach Gen Z and Millennials where they actually spend time. Our Snapchat marketing agency creates high-energy Snap Ads and AR Lenses that drive massive ROI. Scale your brand today!

Step 7: Track and Optimize Your Snapchat Ad Performance

Once your ad is live, watch the numbers closely.

Key metrics to monitor:

Snapchat Ads Manager gives you a clean dashboard to analyze your campaign’s performance. Use this to:

Snapchat is not “set it and forget it.” You need to iterate.

Step 8: Retarget With Precision

Once traffic rolls in, retargeting becomes your secret weapon.

Use Snapchat Custom Audiences to:

Set up dynamic ads that automatically populate with products viewed by users — perfect for eCommerce brands.

Final Thoughts: Snapchat Ads Deliver When Done Right

Creating ads on Snapchat isn’t hard — but doing it well takes strategy, testing, and persistence.

At our Snapchat marketing agency, we’ve used this exact framework to scale campaigns from $50/day to $5,000/day profitably. And agencies like Udjat Agency have proven just how far Snapchat can go when executed with precision.

If you’re serious about building a viral, ROI-driven presence on Snapchat, now’s the time to take action.

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